Together we build impactful brands.

Cristin Goss and Julie McMinn are on a mission to bring more than just “pretty pictures” to the world of branding for women leaders and business owners. 

They met through a mutual friend who discovered using both of them was the “true key” to launching her fitness studio brand in Pittsburgh. 

“From day one, Julie orchestrated a solid set of core values and brand guidelines. Then Cristin took those guidelines, and literally brought my brand to life through her visual content. Our brand and business stands out in the very crowded boutique fitness space, so much that we had to open up a new studio after only two years of business,” says client Katie Watucki, owner of Sweat PGH. 

In their collaborative project, The Solid Brand Sessions, Cristin and Julie set out to solve a big problem that they both encountered over the years: People want pretty ‘branding’ photos, but then, they don’t know what to do with them. They get caught in a trap that focuses on the “look” only. 

The Solid Brand Sessions focuses on helping women business owners overcome this trap. They build and re-energize brands by creating visuals that hold true to a strategy led by the brand’s core values. 

Julie’s strategies and brand implementation plans pull directly from her experience in the advertising agency world and the knowledge she gained working as Bethenny Frankel’s right hand as she built her Skinnygirl Empire. Cristin’s storytelling expertise comes from commercial visual and video work for Ustianochka Vodka, Habitat for Humanity, and Simple Sugars. 

Cristin and Julie are serious about creating confidence in the brand building journey. Their packages include hair, makeup, personal styling, and production. Together they have helped over 30 small businesses build a solid brand.

Julie Plake McMinn

strategy + PRODUCTION

With more than 15 years of experience, Julie Plake McMinn is an all-around marketing, branding, and PR pro. She's obsessed with helping people connect the dots and make their business a true reality. She helps clients dig into their brand and do the work that it takes to
re-discover their business, identify their brand values and focus on an action plan to move them forward.

what i do >>

Cristin Goss


Cristin Goss (aka GossBoss) is a visual storyteller. She loves helping ambitious, action-taking female entrepreneurs create fabulous photos and videos that captivate their audience and help them sell more products and services. She helps clients stand out visually online, but more importantly, she gives you the confidence that you haven't felt in years (or maybe ever). All of this working together so you can stand tall and proud as a business owner and also as a woman.

what i do >>

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