In our initial meeting with Amy we created a business action plan that got to the why and the how of Amy’s business. We made sure that we covered off on the brand promise, but honed in on how Blooms would make a profit!
Our visual session focused on bringing to life the brand vision of joy and delight in an effective but simple way. The brand mission - to create joy and delight. Our mission - bring that to life!
With the help of our digital partner Waterloo Street we effectively implemented messaging that communicated the creative while still creating a clear call to action for the business.