Lane 51 was a thriving online boutique that needed a refresh. We immediately created an action plan that focused on creating consistency within the brand and all digital touch points.
Our visual session focused on consistency. The brand message and visuals needed to bring to life the approachability of the brand as well as putting the owner, Laura, as the anchor of the brand.
During the implementation phase, the website was updated to create a clear and seamless brand experience. All digital touch points were covered as well -- email marketing, shopping experience, and the overall look and feel of the brand, including verbiage and visuals.