Jewelry has an emotional aspect that we dug deep into while creating the strategy for Leo and Lynn. As a small business, it is key to create a memorable impression and let customers know what to expect from your brand.
Before coming to SBS, Summer was creating images in her home and knew that if she wanted to create the memorable impression from her strategy session, she needed to invest in higher quality images. We created personal brand photos that showcased Summer, but also focused on her Classics Collection using models in-studio.
The key now that we had beautiful visuals was to make sure that all digital touch points (website, marketing materials, social media etc.) were creating that memorable impression that would make Leo & Lynn stand out. We brought emotion to life in the photos, and now would create that same emotional connection during the customer experience.