The SWEAT PGH brand was concepted and created based on numerous "Solid Brand Sessions" with key stakeholders. From the inception of the brand, a strong and clear positioning statement was created as an internal compass that would lead all aspects of the business.
The key to the visual success of the SWEAT PGH brand is that in every single session, we follow the brand guidelines and bring those to life through visual content. Video is a key component of the brand which makes the brand stand out in the very crowded boutique fitness space.
Our team worked with every marketing and digital touch point of the business to stay true and consistent to the brand positioning. Communication materials, website, verbiage and even signage in the studio have a certain look and feel that screams the brand message.